Webcasting solutions are an ideal way for businesses to share information with a select and geographically scattered audience – with plenty of visual aids to make sure that everyone gets the same message. You can slash travel costs, accelerate communication and get immediate feedback with this versatile tool. Webcasts can help companies announce such things as mergers or relocations, explain changes in employee benefits, launch new products, offer training programs and much more.
Webcasts traditionally have been a one-to-many communication route that permitted a rather limited level of interactivity, unlike webinars and web conferencing services. However, that is changing and webcasts now are engaging attendees to a greater degree than before. In addition, webcasts are so accessible that people can easily watch them in the comfort of their offices – or anywhere – on computer monitors, tablets and smartphones. Check out our top three products: Onstream Media, Adobe Connect and ON24. For more information, read our learning center articles on webcasting.
We offer side-by-side comparisons of webcasting solutions and reviews of each service. Armed with this information, you can choose which webcasting solution would be best for your company.
Forward-thinking webcasting services will give you the tools to put together a polished and appealing webcast by yourself, with wizards to guide you as you do such things as upload slides onto templates and customize registration forms. It also is helpful to have live Q&A sessions, polling and surveys, solid security if you are discussing proprietary information, and the ability to screen questions before other attendees see them.
Real-time video and audio streaming provides a vibrancy and excitement for your event that cannot be matched. It also is useful to be able to record and store your webcast so that anyone who could not see it originally can watch it on demand. This can be a particularly valuable tool for anything related to training or new company procedures.
Some webcasting companies will offer live event support and technical help should any glitches arise. This is especially reassuring and helpful if you are hosting your first webcast.
You may want to find a webcasting service that will, for an extra fee, provide guidance through the pre-production process and attend to post-event needs such as professional editing before recorded events are stored.
Help & Support
When you are staging an event, it's essential to get help if you need it. Some excellent companies offer technical support 24/7. Others might not be available around the clock, but will still get back to you in a reasonable amount of time to help with questions.
Webcasting can be a time- and money-saving tool to keep your employees up to date on any new developments, not only within your company but in your industry as well. From certification programs to announcements to sales efforts, webcasting solutions can make an enormous difference when it comes to keeping key people well-informed and keeping that bottom line looking good.